Professor Tim Kane

Professor Tim Kane

What if Behavioral Economics is Wrong?

Prospect Theory melts in the face of my empirical chocolate experiment

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Tim Kane
Sep 16, 2025
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“If prospect theory had a flag, this [S curve] image would be drawn on it.”
- Daniel Kahneman (winner of the Nobel prize in economics), Thinking Fast and Slow, page 282.

Prospect theory may well be the…

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