What if Behavioral Economics is Wrong?Prospect Theory melts in the face of my empirical chocolate experimentTim KaneSep 16, 2025∙ Paid1Share“If prospect theory had a flag, this [S curve] image would be drawn on it.”- Daniel Kahneman (winner of the Nobel prize in economics), Thinking Fast and Slow, page 282.Prospect theory may well be the…This post is for paid subscribersSubscribeAlready a paid subscriber? Sign in